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Brand Recognition
Digital assets may eventually have the same level of brand recognition as a logo. They will gain their own connotations and intersect with physical fashion. Younger generations have an appetite for physical fashion inspired by the metaverse and as such, digital assets (like NFTs) allow users to integrate such assets more directly into their own brand while still being part of the original fashion brand. We may see individuals wearing shirts embroidered or printed with a picture of their NFT instead of a brand’s logo. Incorporating digital assets, like NFTs, is part of identity building and communication at the individual level as well as the brand level.
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