In addition to inventory systems, conversational systems, styling assistants, and demand forecasting, the industry is using AI to create visual search tools on apps and e-commerce channels. With e-commerce purchases up by more than 20 percent in the United States, improving online product discovery is a minimum requirement for retailers (US Census Bureau, 2021). The goal of many retailers is to make browsing a website more seamless than browsing a physical store.Product discovery includes both retailer-provided recommendations and customer search. With the use of AI, you can upload pictures of outfits you like or styles you want to imitate, and smart image recognition systems can match the items in the pictures to exact items or similar items available for sale. ​