The Longevity of Digital Fashion
Digital items will be more profitable, cost effective, and sustainable, especially as we spend more time in the metaverse. Brands can copy the code as many times as they want or reuse aspects of the design.
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Consumers still have a disposable attitude even regarding luxury items. We think we can only wear an item once for our social media posts and tend to strictly follow trends. Digital fashion can grant us the instant gratification of owning the item and the ability to post on social media or wear in our future Zoom meetings. The longevity of digital fashion is greater with the potential for repeat consumerism. Digital layering incorporates interactivity and modularity, allowing one garment to do more over time. Consumers will buy add-on AR items. Shoppers will soon be asking: “Does this dress come in digital?”​