top of page

A New Secondary Market

With NFTs, there is also potential for brands to gain a percentage of profits in the secondary market with NFTs, unlike the existing secondary market for physical fashion.  The blockchain contract dictates that the creator will always receive a percentage of the sale when it is resold. The blockchain will eventually offer digital contracts for physical products as well, which is similar to the royalties artists receive from the sales of their songs.  The profit potential is beneficial for brands because the resale market is expected to be twice the size of fast fashion market by 2030 due to the increasing demands of consumers for circular fashion. 

bottom of page